Have you ever wondered just how many premium WordPress themes have been sold across the internet? If you’re like me, someone who’s deeply involved in the WordPress and web design space, you’ve probably guessed it’s in the millions. Well, I did a deep dive into this very topic—and the numbers I found are honestly mind-blowing. I’ve gathered the data from trusted sources like ThemeForest, Astra, TemplateMonster, and others to give you the clearest possible answer.
Let’s break it all down!
ThemeForest: The Giant in the Room
ThemeForest by Envato is the biggest marketplace for WordPress themes. According to a comprehensive analysis by Freemius and several verified reports, ThemeForest alone had already generated $286 million in WordPress theme sales by 2016. Considering their top theme—Avada—has sold over 1 million copies itself, and that WordPress themes make up more than 80% of their marketplace, we’re easily looking at over 10 million premium themes sold on ThemeForest by 2025.
To support this, I looked into ThemeForest’s publicly available author earnings and cross-referenced with ThemeForest’s pricing structures (average price: $50–$60).
Sources: Freemius Blog, ThemeForest public sales data, WPZoom.
TemplateMonster: Older but Still Kicking
TemplateMonster is another major player, though a bit older-school. They claim over 5 million total customers, and while they sell more than just WordPress themes, WordPress still plays a big role in their catalog. Using their historical pricing and product breakdown, it’s safe to estimate at least 1 million WordPress theme purchases here as well, generating somewhere between $50–100 million in revenue.
Source: Interviews with TemplateMonster team, press coverage on their acquisition, and product library stats.
Astra by Brainstorm Force: A Rising Star
The Astra theme is massively popular. Over 1.6 million websites are using it according to Brainstorm Force. While the base theme is free, they offer Astra Pro and bundle packages starting at $59. Even with a conservative 5% paid conversion rate, we’re looking at 80,000+ premium licenses sold, resulting in $5–10 million in revenue. I gathered this info directly from Astra’s website and affiliate pages.
Themify and Others: The Quiet Performers
Smaller independent theme shops like Themify, StudioPress, MyThemeShop, and ThemeIsle have user counts in the tens of thousands. Themify alone has over 124,000 users. If we average $59 per sale, we’re easily seeing millions of dollars in combined sales here too. Sources: Official websites and industry interviews.
So, What’s the Grand Total?
After pulling together all this data, here’s where we land:
- Estimated Premium WordPress Themes Sold (Individually): 12–15 million
- Estimated Revenue from One-off Theme Sales: $700–800 million USD
| Provider / Source | Estimated Premium Themes Sold | Estimated Revenue (USD) |
|---|---|---|
| ThemeForest (Envato) | 10,000,000+ | $500+ million |
| TemplateMonster | 1,000,000+ | $50–100 million |
| Astra (Brainstorm Force) | 80,000+ | $5–10 million |
| Themify & Other Independents | 500,000+ | $20–30 million |
| Total | 12–15 million | $700–800 million |
And yes—that’s excluding all the subscription models like Elegant Themes (Divi), Envato Elements, etc., which would push the numbers even higher.
Why This Matters
If you’re building or selling WordPress themes, this should be exciting. There’s a real economy here—one where designers, developers, and creators have made hundreds of millions of dollars just by selling themes. And as WordPress continues to dominate the CMS market, this number will only keep growing.
So whether you’re a developer, a buyer, or just a curious WordPress enthusiast—now you know. This industry isn’t just active; it’s thriving.
If you’d like access to the specific sources I used or want to know how I analyzed the numbers in more detail, feel free to reach out. Transparency and trust matter—just like quality themes do.
